Popular Ford SYNC System Updated, Expanded; '911 Assist' Connects ...

In his keynote address at the 2008 International CES in Las Vegas, Microsoft Chairman Bill Gates announced that Ford will expand SYNC to nearly all Ford, Lincoln and Mercury cars and trucks by the end of 2008. Gates also confirmed a new "911 Assist" feature that will help drivers connect with emergency assistance in the event of an air bag deployment.

Introduced in the fall of 2007 and developed jointly by Ford and Microsoft, SYNC provides customers the convenience and flexibility to bring digital media players -- Apple iPods, Microsoft Zunes and other MP3 players -- and Bluetooth-enabled mobile phones into their vehicle and operate the devices via voice commands or with the buttons on the steering wheel or radio.

SYNC has been very popular. The new technology - which is exclusive to Ford, Lincoln and Mercury vehicles -- topped 30,000 unit sales in its first three months on the market.


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