Thursday, September 11, 2008

America's love affair fades as the car becomes burden of suburbia

Sales of big cars are plummeting while smaller vehicles, especially fuel-efficient hybrids, are replacing them.

GM has now closed SUV production at four plants. Its Hummer brand is up for sale, or might even be closed. GM is ploughing huge resources into its 2010 launch of the Chevy Volt, a hybrid car that may get up to 150 miles a gallon. It needs to. GM's share price recently hit a 54-year low, prompting one top investment bank to warn that the firm could go bankrupt.

The Volt, and cars like it, could become symbols of a new more conservation-minded car age. As Americans enjoyed the 4 July holiday weekend, increasing numbers of them were staying at home rather than hitting the road. Newspapers were full of tips for 'stay-cations', not weekend breaks away. Customs once scorned, such as car pooling and cutting out trips to the mall, are now commonplace.



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