Tuesday, July 29, 2008

Auto industry takes on the SUV-less world

When the SUV owners go to a car dealership, they might expect a trade-in deal as they have done in the past. But now is not then.

Things have changed and people are often unprepared for the paltry amount being offered. The dealers want the sellers to know it’s a new SUV-less world out there, especially in southern California where distances are long and the time spent commuting can be even longer.

Tom Marmonde, general manager of Paradise Chevrolet in Ventura, said people have been coming to his dealership to buy small cars after trading in their SUVs.

"Some of the people are shocked at the trade-in value and don’t trade them in," Marmonde said.

So, how much less are people being offered by the dealership? Sellers may expect to get the Kelley Blue Book value.




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