Maruti cuts prices of small cars by Rs 6,500 to Rs 18,030

New Delhi, Feb 29 (UNI) Country's largest car maker Maruti Suzuki India Ltd today said it has reduced prices of its small car from Rs 6,500 for Maruti 800 to Rs 18,030 for Swift Diesel (ex-showroom Delhi) after government today cut excise duty on small cars from 16 per cent to 12 per cent.

The company has announced price reduction in all the six models that qualify for the lower excise benefit: Maruti 800, Omni, Zen, Wagon R, Swift Diesel and Alto - India 's largest selling car.

Company Managing Director and CEO S Nakanishi said in a statement that in the short term, the reduction in excise duty will make small cars more attractive for customers and offset the negative impact of higher interest rates.

''This is an encouragement for companies like us, which are making major investments in capacity, research and exports,'' Mr Nakanishi said.


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Ford setting its sights on 'Millennials'

Ford is showing four-door and three-door Verve concept models in U.S. auto shows this year, sampling potential buyers' opinions. The company is counting on its European small-car expertise to stake a bigger claim in this important segment. Ford designers in Dunton, England, and Cologne, Germany, developed the common small-car platform to be used by the Verve. The company claims small-car leadership in Europe.

Driving the growth in the U.S. market is a group of young people ages 13-28, dubbed "Millennials." Today, this group stands 1.7 billion worldwide and will represent 28 percent of the total U.S. population by 2010, when today's 13-year-olds can drive.

Every day, 11,000 Millennials in this country come of driving age. When it's time to buy their first car, or Daddy buys that first car, nearly half of this group shops the small-car segment.


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