'New Happiness' returns to the basics

The car seems to come with the beautiful model, the perfect clothing, the glamorous cityscape, the perfect countryside, the group of uproarious friends. The beer isn't merely fermented barley - it's "the high life," somehow the golden essence of everything you want. As consumers, we're no doubt too experienced to accept such notions at face value. Still, we yearn, and so we listen. And buy. Of course, most of us are taught and believe that mere stuff won't make us happy, even if it can yield genuine pleasures. We have deeper or more profound longings than our longing for beer. We long to be loved, and to love, to know and be known, to do meaningful work, to find beauty or to achieve eternal happiness in ecstatic union with God. Even these get sucked into the economy. The Web site eHarmony markets true love.



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