Tuesday, April 8, 2008

Dealerships go extra mile to sell cars Smaller, fuel-efficient vehicles draw buyers

In this tight economy, it now takes a little more to seal the deal for a new or used car.“I'm getting the same amount of people in the door, but there are less people buying on impulse," said Jason Johnson, co-owner of Desert Wind Auto and Cycle. “They're looking for deals, and doing their homework."A slowing economy — nationally, statewide and locally — has consumers watching their wallets more than ever before. And while people are still buying cars, many consumers appear to be gravitating toward smaller, more fuel-efficient vehicles to offset big jumps in gasoline prices. Others are choosing used vehicles over new.“Some of our customers are looking to downsize," said Rick Roberts, managing partner of Anderson Chrysler Dodge Jeep. “I would say that there's more customers that are coming in that gas mileage is a priority to them."Roberts also said that his certified pre-owned vehicle sales are up.



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