Ford is showing four-door and three-door Verve concept models in U.S. auto shows this year, sampling potential buyers' opinions. The company is counting on its European small-car expertise to stake a bigger claim in this important segment. Ford designers in Dunton, England, and Cologne, Germany, developed the common small-car platform to be used by the Verve. The company claims small-car leadership in Europe. Driving the growth in the U.S. market is a group of young people ages 13-28, dubbed "Millennials." Today, this group stands 1.7 billion worldwide and will represent 28 percent of the total U.S. population by 2010, when today's 13-year-olds can drive. Every day, 11,000 Millennials in this country come of driving age. When it's time to buy their first car, or Daddy buys that first car, nearly half of this group shops the small-car segment.
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